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St. Dalfour
St. Dalfour fruit spread campaign - TV spot & digital
Art Direction | Communication Design
St. Dalfour is a premium, handcrafted French fruit spread made from all-natural ingredients. Passed down over three generations, the recipe uses 100% fruit and sun-ripened grape must as a natural sweetener.
For this humoristic campaign, I led the creative vision, overseeing communication design, and supervising both shooting and editing. The campaign features David Dvir, Israeli dancer and tough reality show judge, whose strict nutritional habits make St. Dalfour the only dessert he will enjoy, and he can’t stop smiling.

Behind the Scenes
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