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St. Dalfour

St. Dalfour fruit spread campaign - TV spot & digital
Art Direction | Communication Design
St. Dalfour is a high quality, handcrafted French fruit spread made from all natural ingredients. The recipe, passed down over three generations, uses only 100% fruit and sun-ripened grape must as a natural sweetener.

For this humoristic campaign, the spokesperson chosen is David Dvir, an Israeli dancer also known as a very tough judge on dance reality shows. As a dancer, he's very conscious of his nutritional health and very strict about what he eats.
St. Dalfour fruit spread is the only dessert he is willing to try. And he loves it so much, he can't stop smiling.


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