Globes Marketing Conference - Branding & Advertising
Branding | Visual Identity | Art Direction | Communication Design
 

Globes is a leading Israeli business daily that organizes conferences exploring trends and challenges in business and marketing. In 2021, their MAD Conference focused on the ups and downs the marketing world faced after the Covid crisis.

 

For the campaign “Enjoy the MADness – Celebrating marketing in a mad world”, I led the art direction, designing the visual identity, on-site branding, and advertising. Senior marketing managers were interviewed about the crisis’s challenges and opportunities, then photographed jumping on trampolines, capturing the energy and joy of marketing in a MAD world.

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