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Enjoy the MADness

Globes marketing conference - branding & advertising
Branding | Visual Identity | Art Direction | Communication Design

Globes is an Israeli business daily newspaper. Every year the newspaper organizes different conferences. One of them is the MAD conference for marketing, advertising, digital and communication, which focuses on the trends and challenges in the field.

At this particular conference, in 2021, the main topic was the ups and downs that the marketing world experienced after the Covid crisis.

For the advertising of “Enjoy the MADness - Celebrating marketing in a mad world”, senior marketing managers were invited to be interviewed about the challenges and opportunities brought by the crisis, and to take part in a photo shoot where they jumped on a trampoline, celebrating the MADness.

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