Berlin-born, and always finding my way back.
My passion lies in storytelling at the intersection of aesthetics and meaning, always looking for the form that best represents an idea, whether through design, motion, or words.
With over five years of experience as an Art Director & Creative Designer in Berlin and Tel Aviv, I’ve worked across creative agencies and in-house teams, shaping campaigns, identities, and narratives. My approach is hands-on and curious.
I love diving into new tools, extending visual languages, and building design systems that grow with a brand.

I hold a BFA in Film & Television from Tel Aviv University and a Diploma in Art Direction & Graphic Design from “Habetzefer” School of Advertising, where I graduated with honors.