Globes Business Conference - Branding & Advertising
Branding | Visual Identity | Communication Design

Globes, a leading business daily, organizes Israel’s largest annual economic event: the Israel Business Conference. Each year, the conference addresses topics shaping the local and international economy.

That year, the focus was on Israel’s near future, approaching its 100th anniversary in 2048. Amid technological revolutions, epidemics, and climate change, the conference explored long-term planning and critical questions: “Where will we live? How will we pay? What will life expectancy be?”

For the advertising and branding, I led the creative vision, developing visual identity and communication design inspired by the Israeli NIS 100 bill. The design emphasized the economic importance of finance, technology, legal systems, health, real estate, and climate for the country’s future.