The Israeli Banks Association - Digital Campaign
Art Direction | Visual Language | Communication Design

The Israeli Banks Association is a non-profit organization that fosters dialogue with the legislature, public institutions, and private organizations on banking issues, while also providing consumer education through informative campaigns.

This campaign aimed to raise awareness about financial fraud and cyber threats, a critical issue where thousands of people fall victim to scams every day. The campaign delivered a clear, urgent message:
"Are you being asked for your bank account information by phone or text? Don’t fall for it — it’s a trap! THIS IS NOT A BANK!"

Through a compelling visual language and strategic digital communication, the campaign helped educate and protect the public from everyday financial threats.