The Israeli Banks Association - digital campaign
Art Direction | Visual Language | Communication Design

The Israeli Banks Association is a non-profit organization whose goal is to promote an effective dialogue with the legislature, and with public and private institutions on all banking issues. In addition, the Association provides consumer education through the distribution of relevant information on various topics.

In this campaign, the goal was to raise awareness against financial fraud and cyber threats. In Israel, there are thousands of victims of financial and cyber fraud every day. 
"Are you being asked for your bank account information by phone or text message? Don't fall for it, it's a trap! THIS IS NOW A BANK!"