Cookware campaign - TV spot & digital
Concept Development | Art Direction | Communication Design

Soltam is currently celebrating 70 years of experience, which has made it a status symbol of quality and professionalism in the Israeli kitchen.
Throughout the years, Soltam has been using the highest quality raw materials,
and production processes that create a fine product served to the customer.
The pots and pans have been passed down from generation to generation and have become an integral part of the Israeli cuisine and culinary inspiration.

This Passover holiday campaign is about the memories we create together with our loved ones that keep inspiring us.  “Inspiration is the creation”.