Cookware Campaign - TV Spot & Digital Ads
Concept Development | Art Direction | Communication Design

Soltam, celebrating 70 years of excellence, has become a symbol of quality and professionalism in kitchens. Known for using the finest raw materials and production processes, their pots and pans have been passed down through generations, shaping the way Israelis cook and celebrate.

For this Passover campaign, I led the creative vision from concept and technique development to communication design, overseeing shooting and editing supervision to bring the story to life. The campaign celebrates the memories we create with loved ones that continue to inspire us, encapsulated in the tagline: “Inspiration is the creation.”