ISRAEL 2048
GLOBES: Economic Conference
Branding / Visual Identity / Art Direction
EXPOSITION
Israel’s leading business daily hosts the country's largest annual economic conference. That year, the focus was set on Israel’s near future, approaching its 100th anniversary in 2048. Amid tech revolutions, global shifts, and climate change, the conference set out to address the core questions shaping our next century: Where will we live? How will we pay?
PLOT TWIST
To frame the future of an entire nation, I followed the force that actually shapes it: money. The note in your pocket holds more power over how we live, work, and build than any forecast, so I made the banknote the lens on 2048. Through it, I translated abstract themes, tech, healthcare, real estate, and climate, into a single visual system.
ACTION
I led the creative vision and designed the full identity for the conference, from the campaign to the branding in the halls. I took the banknote apart, its patterns, textures, colours and details, and rebuilt it into a visual language the whole event could speak. It made the future of the country's economy feel playful and urgent at once.
TEASER
